We bet there are lots of questions and scenarios running through
your head. But if you’re not getting enough interest in your home or if it has
been on the market for ages, is it time to switch agents?
Recent research by Rightmove found that underperforming
agents are one of the key reasons why properties don’t sell.
In this quick read, we look at a few red flags to watch out for
when waiting for a sale.
Lack of marketing
If your home isn’t being promoted properly, you’ll not only
struggle to sell, but there could be lots of potential buyers who haven’t even
seen your property listing.
A good agent should produce a detailed, accurate listing with
clearly marked floor plans, photographs and key factors outlined. This includes
information such as proximity to schools, transport links, potential to extend
and other selling points.
As well as being listed online, estate agents should proactively
contact potential buyers and sing your property’s praises. You’ll also want the
listing placed in their shop front window for maximum exposure.
Inaccurate pricing
We all want to sell our properties for as much as possible, but
inaccurate pricing can kill off buyer interest quicker than you think.
An over-inflated purchase price won’t lead to success, so make
sure you do your research into recent sold prices in the area. Similarly, be
wary if an agent suggests lowering your asking price. While this could be a
response to a genuine lack of interest, it may also be a lazy way to sell your
home quickly. It’s easy to check sold prices online, so make sure you do.
Lacklustre viewings
Generally, it’s not a good idea to stick around if an agent has
booked a viewing. But if this is the 20th viewing and you still don’t have an
offer, stay put and listen to how they’re selling your property.
Are they engaged and knowledgeable? Can they answer the buyer’s
questions? If not, maybe it is time to switch.
A good agent will be passionate and keen to sell. They should be
able to talk about the specifics of your home and easily answer questions (or
offer to get the information as soon as possible if they can’t).
If your home is on the market and you’re thinking about
switching agents, Ridgewater Sales and Lettings can
help. Give us a call on 01803 313577 today.