If you’re selling, it’s useful to know what buyers are looking
for so that you can get the marketing spot on.
This quick read looks at what buyers want most from a home in
2022.
Flexible living space
It’s clear that the pandemic has changed the way we live. One
example is how working from home is more popular than ever. Research has shown
that by 2025, nearly 40% of employees
will WFH. So, it’s no surprise that homebuyers are now focused on
finding a space where they can live and work in comfort. That box room you
can’t fit a bed into is now the perfect space to set up as a home office.
Garden or outside area
While it seems that house prices continue to rocket, the sale of
flats hasn’t followed suit, with price growth much slower than other property
types. Recent studies have shown that people are not only desperate for gardens
but would also pay up to 5% more for one.
Broadband speed
People want to be connected, and quickly. That’s why internet
speed has become a significant factor for homebuyers. In fact, many sales
listings in rural areas include connectivity information alongside the number
of bathrooms and bedrooms.
Poor coverage can seriously reduce a property’s saleability, and
more buyers than ever list this as a necessity when searching for a home.
Eco-friendly homes
With energy prices higher than ever and green mortgages
promising lower interest rates, savvy buyers are looking at a property’s energy
efficiency as a deciding factor. Features that make a home more eco-attractive
include double glazing, alternative energy sources and electric car charging
points.
Proximity to schools
This might be an old one, but it’s still relevant, especially to
families. Competition for school places is fierce, so living in the catchment
area for a decent school will always be a strong selling point.
If you’re considering selling, get in touch with us here at Ridgewater
Sales and Lettings for more great advice on marketing your home. Contact
us to register your details.